Professional Real Estate Certificate (PREC)
This certificate is designed to facilitate the core competencies needed to join the Real Estate market as a broker, developer’s representative or as an investor. Starting from the basic knowledge of understanding the Real Estate market to excelling in practicing the whole process of prospecting, selling & buying, negotiating and closing techniques.
Who should attend?
• Real Estate practitioners (Agents, Operators, Coordinators, Managers and Directors)
• Investors, Professionals interested in investment or shifting careers.
• Fresh Graduates
The PREC Learning Objectives:
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Defined understanding of Local Real Estate market today.
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Ability to perform wide range of real estate agent’s tasks.
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Understanding the main roles and tasks of Sales Support Team.
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Real Estate Primary Evaluation through Comparative Market Analysis (CMA)
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Real Estate Sales Cycle (From Lead to Deal)
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Understanding marketing evolution and new strategies.
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Documents, reports and monitoring strategies.
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Consumer behaviors and selling strategies to cope with different buying behaviors.
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Prospecting for qualified Leads.
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Site visits, showing and presenting projects.
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Negotiating to the best buyer/seller agreements.
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Closing techniques and getting client’s commitment.
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Making the best use of your Brand.
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Differentiating between Investment, Income, Residential & commercial business.
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Understanding the basics of Business Development and Research.
Certificate Modules Details:
Module 1: REAL ESTATE ESSENTIALS
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Real Estate industry Review (3 Hours)
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Secured Investment Approach
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Real Estate thinking
2- Real Estate Professions & Specialties (9 Hours)
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Real Estate Dimensions and property types
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Developers VS Brokers
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Real Estate specialties
Commercial Real Estate Business (3 hours)
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Retail
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Administrational
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Industrial
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Lands & Auctions (3 hours)
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Residential Real Estate Business (3 hours)
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Real Estate Investment & Projects commercial handling (6 hours)
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Business Development & Research (3 hours)
Real Estate Support Professions: (3 hours)
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EFFECTIVE BACK-OFFICE:
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Operations
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Call Center Vs Telesales
Module 2: Performance Excellence in Real Estate
3- Differentiation of Customer needs (investment VS end user) (3 hours)
4- Deal Chart, The Performance and Process Basics
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Prospecting (Seller/Buyer) (3 Hours)
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Meeting and Presentation
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Showing & CMA (3 Hours)
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Negotiation
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Closing (3 Hours)
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Task & Transaction Management
5- Real Estate “Sell to Win” (6 hours)
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Selling Cycle
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Social Styles (S4 Models)
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Consumer Behavior
6- Marketing is the Game Changer (6 hours)
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History of Marketing Practices
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Today’s Marketing tools & Technology
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Setting a marketing Strategy
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CRM & Business Research
7- Final Presentations (3 Hours)
Notes: All sessions might include Roleplays, assignments & quizzes (optional)
PCRE Tuition Fees : 6500 EGP
Total Hours : 54 Hours
